CASE STUDY · IDENTITY

Candy Paint

A music video experiment that blends motion, style and identity through generative AI — generative type, motion and machine-made texture.

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Candy Paint
ROLE
Creative Director, AI Prompt Engineer
YEAR
2024
TOOLS
Midjourney, Runway ML, DaVinci Resolve, CapCut
OUTCOME
Self-directed
IN SHORT

Candy Paint explores how AI can be used as a creative collaborator, not just a tool. What began as a prompt experiment evolved into a full visual narrative that blurs the line between reality and imagination, investigating digital identity, futurism and the aesthetics of self-expression.

Midjourney handled visual concepting and Runway ML the motion, building a storyline that feels cinematic but surreal. Character design, framing and styling were directed with an intentional nod to Afrofuturism, digital fashion and the idea of “digital armor.” The edit was composed in DaVinci Resolve for tight control over pacing and mood.

OUTCOME
Self-directed

No client and no brief — a proof-of-concept for how emerging tools extend the creative voice of independent storytellers.

BY THE NUMBERS
Normani

Artist

TBHits

Produced by

This is the short version.

The full write-up — process, screens and what did not work — lives on my portfolio.

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