Designed to be finished.
FEZ Media is a UX and product design studio in Baltimore: product work, workshops and facilitation, and the Innovation Lab. Run by Zaye Flowers, who has shipped for GEICO, CNN and IHG, and mentored designers over four years.
Everything here is designed to be finished.
Product design, prototyping, workshops and programs — for founders, teams and mission-driven organizations. Every engagement has a defined end, a named deliverable, and one person doing the work.
One core flow reviewed, a recorded walkthrough, and a fix list ranked by impact. Credited in full toward any project booked within 30 days.
Research, flows, interface design, design systems and dev-ready handoff — end to end.
A clickable prototype real users can react to, plus technical direction for whoever builds it.
Sessions that end in a decision and a written record, so the debate does not reopen next quarter.
Posters, ads, email and landing pages — designed by the person who designed the product.
Embedded, retained, or fractional design leadership for teams with designers but no lead.
Portfolio reviews, mock interviews and job-search strategy. Four years of it; 85% landed roles.
Reduced rates for registered non-profits, community organizations and mission-driven work.
Selected work.
FIVE PROJECTS · ONE CONVERSATION
Before Us
PRODUCT · 2026My own product — a daily-quote app of Black American and Black Diaspora voices, credited and contextualized. I own the design and the build.
Injury Intake
GEICO · 2024–2026Turning a phone-dependent claims process into a guided, measurable self-service experience.
Candy Paint
AI EXPERIMENT · 2024A music video experiment blending motion, style, and identity through generative AI — bold, weird, and unapologetically future-facing.
Election Center
CNN · 2020Election night data made legible at national scale — 152 million voters, in the middle of a pandemic.
Hotel Booking
IHG · 2018–19Bookers could not work out what a room actually cost. The payment page was rewritten around that one complaint.
Design Mentorship
THINKFUL · 2019–2023Four years mentoring aspiring designers — portfolio reviews, mock interviews, job-search prep. The most grounding part of my design work.
Hands on the work. Years spent building the teams that do it.
Zaye Flowers is a Baltimore-based product design leader with experience at GEICO, Publicis Sapient, CNN, IHG, and ADP — plus four years mentoring designers into their first roles.
FEZ Innovation Lab: design and build your idea in six weeks.
A live cohort where participants take an idea from problem definition through UX flows, interface design, and a working prototype. No code required.
Not sure it's for you? Book a 15-minute fit call ↗
Before you build anything: what an app actually costs to run →
Got a product to sharpen or a room to run?
Tell me what you're building, who it's for, and where it's stuck.
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