Regulated, high-traffic products where the details are load-bearing — plus one product of my own, taken from a sentence to the App Store. Every case study says what changed and what it moved.
My own product — a daily-quote app of Black American and Black Diaspora voices, credited and contextualized. I own the design and the build.
Turning a phone-dependent claims process into a guided, measurable self-service experience.
A music video experiment blending motion, style, and identity through generative AI — bold, weird, and unapologetically future-facing.
Election night data made legible at national scale — 152 million voters, in the middle of a pandemic.
Bookers could not work out what a room actually cost. The payment page was rewritten around that one complaint.
Four years mentoring designers is not a project with a launch date, so it is written up as an interview instead. It is also where the Innovation Lab curriculum came from.
IHG moved 6% because the payment page was rewritten around a single thing bookers kept saying. Scope follows evidence.
Legal review, accessibility standards and executive sign-off are not obstacles to the work. They are the shape of it.
Completion rates, conversion, tested interactions. If a project has no number, the case study says what it has instead.
No bench, no handoff to someone junior after the sale. That is a limit as much as a feature.
Tell me what you're building, who it's for, and where it's stuck.
