The 2020 presidential election was unlike any other in the country’s history — 152 million voters, a global pandemic and a divided electorate. CNN’s Election Center had to help people make sense of it without telling them what to think.
I designed and iterated the state pages, Polling Center and the Who’s Winning tracker — contrasting the candidates, surfacing shifting demographics and cutting each chart down to something a reader could grasp at a glance. Much of the work meant trading ambition for what legacy APIs and an immovable election date would allow.
Monthly average unique visitors globally in 2020 — CNN’s largest digital audience in its history.
How do we empower our users to decide on an election unlike any that America had seen before?
Digital news destination every month of 2020 (Comscore)
Unique visitors on a single day in November
People on a single story
The full write-up — process, screens and what did not work — lives on my portfolio.
